Had I not quit advertising...
I wouldn't have met some wonderful people in my next company like Ekta, Tanuj, Shalini, Amit who would go on to become an integral part of my life.
Wouldn't have had a chance to scale the treacherous route to Leh with amit & that too on a bike.
Wouldn't have got the opportunity to leave Delhi forever and come to Mumbai (the city that I once hated the most to relocate) - where i spent the best 3.5 years of my life and made some new friends.
Wouldn't have had the chance of going on site to UK and gain good experience (and in the process also save a bit for my car's down payment!)
And lastly, wouldn't have been posting this blog from the newest city that i am residing in for the past 1 year - Pune.
So whatever happens, I guess happens for good. :)
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, June 27, 2007
My advertising days...
Was watching Pranaya Roy on his programme - 60 yrs of Indian Destiny on Sunday. This time he was covering advertising. The panel of guests were Prasoon Joshi, Aleque Padamsee, Piyush Pandey & Prahalad kakkar. As they talked and discussed the history of advertising, showcasing various old & new ads, I was reminded of my days in advertising. My memorable 2.5 years of association with Contract - as copy trainee & Crayons Advertising as a copy guy. The time of my life I had there. The highs that me & my art partner used to get after creating campaigns which we knew might never get printed but can get us jobs in other agencies (in advtg. lingo we used to call it portfolio ke liye ads.), the kicks that i got after I saw my 1st printed ad (it was a shaving cream ad in a Chandigarh local newspaper), the crazy, wild things we used to do at office & team parties. I remember once after a heavy boozing session, we ran out of stocks and then at 1 am in night we went to local bootlegger who supplied some desi stuff and what kicks we had! A small dose of it was enough for satish - our client servicing team guy to make a call at 2 am in the morning to one of our leechad client and puke out all choicest maa-behen abuses :) Then the time when me, Vishal (a budding body builder & client servicing guy) and my art guy - Ashish went on a holiday to nanital, got drunk & bashed up a guy who was irritating us at telephone booth, next day when senses dawned upon us - packed up and escaped from nanital to Mussoorie (those of you who are familiar with that part of the world can realise the distance we covered - and that too in state transport buses where even animals travel in the bus with passengers!) so that we don't get lynched by that bashed up guy's friends :) And why Mussoorie? Coz the bombshell of our office - a girl called Sonal was vacationing there and we thought she would like to have company of 3 smart looking men :)
Then i remember recording my 1st radio jungle and how I rulaoed the producer & voice over artist ( a sweet babe from Gurgaon) to squeeze my script and record it within 30 secs. The kicks that i got after hearing the jingle on radio for the 1st time.
And yes, how can i forget to mention about Prasoon Joshi who once appreciated my TVC film ideas which i shared with him when i had gone for my O&M interview. It so happened that I was showing my portfolio to an ACD in O&M and Prasoon stepped into his room. Suddenly the light went off. As we waited for the generators to start, the ACD asked if I had worked on any TVCs, which i said yes and shared few of my TVC storyboards. Both of them found the ideas humorous and Prasoon even commented that 'you have a good thinking mind'. I even made through the O&M interview but stinking politics of a CD who had just joined the agency saw me left out and that was the turning point in my decision to quit advertising.
But yeah..I do miss my advertising days.
Then i remember recording my 1st radio jungle and how I rulaoed the producer & voice over artist ( a sweet babe from Gurgaon) to squeeze my script and record it within 30 secs. The kicks that i got after hearing the jingle on radio for the 1st time.
And yes, how can i forget to mention about Prasoon Joshi who once appreciated my TVC film ideas which i shared with him when i had gone for my O&M interview. It so happened that I was showing my portfolio to an ACD in O&M and Prasoon stepped into his room. Suddenly the light went off. As we waited for the generators to start, the ACD asked if I had worked on any TVCs, which i said yes and shared few of my TVC storyboards. Both of them found the ideas humorous and Prasoon even commented that 'you have a good thinking mind'. I even made through the O&M interview but stinking politics of a CD who had just joined the agency saw me left out and that was the turning point in my decision to quit advertising.
But yeah..I do miss my advertising days.
Thursday, June 21, 2007
why hutch why?
Why hutch why?
Why do you always come up with one brilliant concept after another? Why do you make ads. that are so refreshingly different and stand out from the clutter, always. Why do you put your heart & soul into even chut-put promo ads. Why can't you make those ooooh- so -aaam adami - feel good Airtel kinda ads? Why can't you make those 'Yeah to bada toing hai toing hai' kind of ads?
Take for instance your Eskimo ad. Instead of showing those Eskimos coming from different part of the country and assembling in a location and heading to a house, as a bedazzled man looks at them and realizes it's his own doing (and then focus on the Live search feature on Hutch phones), why couldn't you just show it direct in the face. At least that would have saved the Eskimos the trouble of coming from different parts of the world and more importantly, saved me the trouble of stopping by any channel to watch the ad. knowing the fact that the programme that I want to watch on some other channel has already started.
Don't do it Hutch. Your advertising has already reached where Sunita Williams spent past so many months. Now which other level do you want to elevate it to?
Why do you always come up with one brilliant concept after another? Why do you make ads. that are so refreshingly different and stand out from the clutter, always. Why do you put your heart & soul into even chut-put promo ads. Why can't you make those ooooh- so -aaam adami - feel good Airtel kinda ads? Why can't you make those 'Yeah to bada toing hai toing hai' kind of ads?
Take for instance your Eskimo ad. Instead of showing those Eskimos coming from different part of the country and assembling in a location and heading to a house, as a bedazzled man looks at them and realizes it's his own doing (and then focus on the Live search feature on Hutch phones), why couldn't you just show it direct in the face. At least that would have saved the Eskimos the trouble of coming from different parts of the world and more importantly, saved me the trouble of stopping by any channel to watch the ad. knowing the fact that the programme that I want to watch on some other channel has already started.
Don't do it Hutch. Your advertising has already reached where Sunita Williams spent past so many months. Now which other level do you want to elevate it to?
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