What's so new about it?

Shailendra Singh of Percept Films (the producers of Hanuman) are planning to produce a movie called Maa Santoshi Maa. As the name suggests, it would be mythological film based on the story of Santoshi Ma. When asked, why the change in name (remember, the original smash hit movie had one less 'a') he says its due to numerological reasons and also..bcoz the with the change in name people would associate something new and fresh with the film!!! Hullooo...how come adding an extra 'a' add somehting new or fresh? What new would happen? Instead of story being shot in village, it would be now shot in this internet age period where the main lead would be millionaire but still not satisfied with life - who would get these visions from Santoshi ma and would later turn into a bhakt. What's so new about it?