If you ask me, the best ad of world cup is of Tata Sky. Why?
Coz while evry other ad promoted its product thru cricket stars, mind n body..heart n soul kinda stuff, Tata Sky ad. promoted what many corporate customers are doing now - cancelling their bookings to West Indies. Like Hritik says " Where are you going Pappe? Cricket dekhney ka mazza wahan nahi (West Indies)..yahan hai". I agree dude.
I don't know if tata Sky would increase their "world cup" specific sales, but out of the entire lot, I guess their's is the only product that can get played again & again on TV without making you shut off the TV :D
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