I have most of the time admired Pepsi ads. HTA (now JWT) was not known for very 'creative' kinda stuff..but Pepsi was one account for which they used to dish out real good stuff. But sorry to say, the standards are falling now.
The Bada Bubbly Channel Hai Yeah is a BIG disappointment. The teaser ads. endorsed by virtually entire celebrity clan under Pepsi banner created helloa hype about this new 'Pepsi TV' to be launched/coming soon. Finally when the main ad. came featuring Sharukh Khan, Kareena & Priyanka Chopra- it turend out to be such a big disappointment.
Sample the logic of the teasers that got built up in the main ad:
Yeah kaisa Channel hai?
Jab TV dektey..dekhtey..aap Pepsi peetey ho....to usko PEPSI TV kehtey hai!!!?????
I drink Bornvita...so will I call it Bournvita TV??!!! Or better still, du-du (milk) TV..
In the past, even promo ads. have always been witty or atleast had some 'rational' logic to it. This one is really outrageous. Only saving grace - Kareena & Priyanka in a Manish Malhotra designed mechanic wardrobe.
Wonder how many crores went down the drain over this media splurge.
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