The power of 150

The other day I was reading some article on how Pizza Hut is planning to change its menu further by adding more Indian delicacies like Kulfi & rabadi for desserts & indianized pizzas and other dishes like Kathi kababs. The idea was to change the mindset of 'eating out' just for pizzas to a 'complete' meal experience. This reminded me of the new menus that they offer currently which I feel have become a run away success. The Treat for 1, 2, 3 & 4 menus. The power of advertising backed by sharp marketing & positioning the price & quantity offered in the meal (just imagine: 1 large pizza, 1 medium pizza, 1 portion of garlic bread, 2 colas, 2 ice creams just for 150 bucks!) have hooked on some loyal customers. One of them happens to be Suvi. Earlier she was not much of an advocate for occasional pizza outings coz she found it bit expensive. More than expensive it was the feeling of going back with a bill which didn't even give the feeling of going off with a full stomach. But the '150' tag has changed her mindset. The 'quantity' offered is sufficient enough for 2 people and don't leave a dent on pockets. So much so that these days if we go to some 'zhat-pat' resturant for a quick grub or something and the bill comes up to 150 or near about that, and the food is not that great, she wonders if it would have been better if we would have gone to pizza hut and had meal for 2!!