Read somewhere recently that in US, people like to name their new born babies with names that are google friendly. In other words, the names should easily appear in google if someone searches for it. Their concern - that everyone searches for records of people on the net and that they should not be left behind (wierdos).
Btw, how google friendly are you? Does your name tops the list? Is the result specific to the context? In my case, i have hijacked top 3 and half pages of results that appear if you type my full name. And yes, all results are in my context :)